More to come in 2017 including full live streaming online
Final media analysis of the 2016/17 Asian Le Mans Series has shown even further growth over and above the already record results seen in provisional figures published last month.
Record TV Exposure
The four race 2016/17 season was showcased by a package of highlights programmes reaching 145 countries with 524 hours of TV on 29 networks (some 663 individual broadcasts) across the Asia Pacific region and beyond, far beyond the coverage previously seen of any other endurance Championship in the region.
In Asia Pacific alone, Fox International, Fox Sports (Australia), BeIn Sports, Star Sports, LeTV and Sky Sports (New Zealand) were just some of the top channels featuring Asian Le Mans Series programming for the past season with talks underway to expand that coverage for the 2017/18 season to come.
It all comes together to offer unrivalled exposure for the teams, drivers and sponsors involved in the Series.
Live Online Video Streaming for 2017/18 Asian Le Mans Series
In addition there is set to be full live online streaming for the 2017/18 season which gets underway in October in Zhejang, China before moving on to a second Chinese event at Zhuhai then Fuji (Japan), Buriram (Thailand) and Sepang (Malaysia).
Media Coverage
Online press and social media coverage added even further value with a potential reach of some 10 billion people from 2490 articles published online and on social media*. All told the media coverage achieved a record level of Advertising Value Equivalence (AVE) of 125 Million Euro (combined TV and media value).
Media coverage was particularly strong in the Chinese marketplace, which accounted for almost 50% of the media coverage (1190 out of 2490 articles – and the highest AVE in the week following the opening round at Zhuhai, 25 Million Euro, 27.8% of the overall total.
Cyrille Taesch Wahlen, Managing Director of the Asian Le Mans Series said:
“We are delighted that the growth we have seen in terms of the entry for the Series has been reflected by the interest being shown by the media in the region. This study clearly shows not only the potential of the Asian Le Mans Series but in particular the already blossoming interest and value in China of the Series. With two races in China for the 2017/ 2018 Asian Le Mans Series as part of our expanded 5 race calendar we expect the commercial value of the Series for partners, sponsors and teams to grow even further in the coming season.”
