ORECA Gear is now the official safety equipment supplier for the people of Hoonigan Industries! ORECA Gear continues to develop on the North American market securing partnerships with leading players. Hoonigan, a brand co-founded by Ken Block & Brian Scotto and based in Long Beach, has put its trust in ORECA Gear and their equipment to support its vital players throughout the season: helmets customisation on their daily content program, drift and race sessions and everything in between. Just like Hoonigan itself, this 2017 season promises to be vibrant and full of surprises!
With this partnership, ORECA Gear becomes Hoonigan’s official safety equipment supplier. Helmets, gloves, underwear, harnesses: the brand’s collaborators will now wear ORECA Gear products.
Both sharing similar values, ORECA Gear and Hoonigan were able to get involved together around common projects. Indeed, innovation, dynamism and youth are key aspects which have enabled ORECA Gear’s products to carve out a significant presence and leading place in the United
States. More than apparel, more than media, Hoonigan has become a partner for several drivers with a similar mindset, by supporting them in creating specific, authentic looks and communication tools, always reflecting Hoonigan’s values.
“This partnership is a new step in the development of ORECA in the United States” says ORECA’s COO Raphaël de Chaunac. “Beyond the partnership itself with this brand on the rise, it’s their philosophy which really attracted us. When launching our own brand, we aimed to be different by meeting specific needs. These values show in Hoonigan’s unusual approach of motorsport. Through this partnership, we want to set up a close relationship to discover new horizons and further expand our range of opportunities in the United States.”
“Hoonigan is ran by true automotive and race enthusiasts” adds Vin Anatra, Hoonigan Industries ’ Marketing Coordinator. “Our staff is composed of drivers, builders and influencers from nearly every discipline of racing. We are excited to team up with ORECA Gear to keep our guys and gals safe both on track and off-road. We look forward to future projects and collaborations!“
